Castrol, one of the world's leading lubricants companies, formally signed a strategic cooperation agreement with the new focus of China's one-stop car after-sales service provider. Castrol will leverage the new retail service network of New Focus RT-Mart and South China to share the advantages of resources and expand the automobile after-sales service market to provide more diversified and more convenient oil replacement services for the majority of owners to create a more substantial and new focus for Castrol. A win-win situation with consumers.
Over the years, Castrol has always been committed to establish and improve a sound sales and service system, designed to provide more consumers with high-quality lubricant products and humane thoughtful service to meet the diverse needs of different car owners. This cooperation with New Focus is an important step taken by Castrol in the development strategy of China's post-market. Both parties will cooperate closely in the days to come, in terms of image design, equipment and technical support, marketing activities, etc. We will work together to develop brands, expand the sales market, and create a more competitive service model.
The new focus currently has more than 100 one-stop service outlets across the Taiwan Strait, and in the initial period of cooperation, all new focuses are set up in RT-Mart service outlets and Xin Focus One-stop service stores in South China - about 30% of new focus Service channels will use a lot of Castrol quality oil. The two parties will jointly expand the automotive after-sales service market to create a win-win situation for channels, commodities and consumer owners. It is hoped that this iconic “oil replacement service†will eventually be extended to the nation’s new focus chain stores.
Through more than 100 one-stop service outlets in Greater China, the new focus serves more than six million vehicle owners annually. The operational focus with the development of the Chinese market has also made the new focus attract the attention of leading global companies and has become the preferred partner for China's automotive market. Following the cooperation with the Chinese market department store retailer Darunfa, the new focus has accumulated more advantages to enter other consumer segments of the auto market.
“We are very excited to once again establish a strategic alliance with our international partners. Last week we announced that we are in alliance with Michelin Lifestyle and we will provide more comprehensive, more interesting and auto parts with Michelin's deep brand heritage. This time, the strategic cooperation agreement signed with Castrol, the global leader in lubricants, will enable New Focus to provide the most efficient, reliable, and most assured oil replacement service for our customers!†said Zhang Ruizhe, CEO of New Focus Group. .
The sales director of Castrol Greater China, Xu Yongfu, said when talking about cooperation with the new focus: "As China's auto service market continues to grow, strategic alliances and resource sharing between brands have become the development trend of the entire industry. Having a one-stop automotive service chain network throughout Greater China, cooperation with the new focus not only expands Castrol’s sales channels, but also allows us to be closer to the target consumers and listen to their needs and voices.â€
Chinese car owners will be able to see the nation’s first oil gun automation equipment in the new focal point stores. The new focus and Castrol have joined forces to introduce a unique new oil replacement service model across the country, symbolizing the new focus of the commitment to the national car owners: innovative, fast, convenient and trustworthy service. The first rapid oil change service is expected to become another landmark new service and is committed to creating a “new focus†into a leading brand in the domestic automobile care industry.
In this strategic cooperation, Castrol will invest in the oil replacement equipment of the new focus store to provide the most favorable price and promotion plan. “In China, the owner’s maintenance concept is not yet mature, and the number of owners who regularly take the initiative to maintain the vehicle is still lower than expected. One-stop service chain stores with a scale such as the new focus have an excellent geographical location and the cost performance of the product is higher than that of their peers. More cooperation with the new focus will definitely give the nation's consumers a more advantageous choice, said Mr. Xu Yongfu, Sales Director of Castrol Greater China.
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