According to Sunshine Lighting's 2013 annual report, the company achieved sales revenue of 3.169 billion yuan, a year-on-year increase of 22.22. The net profit attributable to shareholders of listed companies was 232 million yuan, a year-on-year increase of 10.27. Among them, LED lighting products revenue was 983 million yuan, an increase of 170%. The proportion of LED lighting products revenue to the company's revenue increased from 14 in 2012 to 31 in 2013.
The company believes that in 2013, as a year of LED turning development, the company firmly grasped the favorable opportunity of the country to vigorously support energy-saving lighting and accelerate the transformation of LED. Guided by market demand, we will improve the LED-focused product chain and continue to maintain the high-speed growth of the LED business. The company will increase its R&D efforts and focus on LED lighting products. In 2013, the company's new product full-angle LED light source, with leading products and technology, broke through the light source project of the US core supermarket, achieving sales of 50 million yuan.
In terms of sales, the company achieved rapid growth in domestic commercial lighting and outdoor lighting business, and obtained more than 30 national and provincial indoor and outdoor lighting key projects. Overseas, the company has experienced rapid growth in addition to the existing large customers such as Lowes, Osrom, Ge, etc., and has also opened up new customers such as Toshiba, which laid a good foundation for the development of the business in 2014.
In 2014, the company will officially launch e-commerce channel operations. The domestic market launched a new brand promotion model based on the network, Weibo and WeChat, and launched the channel of e-commerce platform such as Sunshine Tattoo flagship store, Jingdong and Amazon, and built a self-operated store, established an online distribution system, and realized the line. The three-step linkage of the online and offline to plan the development of e-commerce operations.
On the basis of the development of commercial lighting and outdoor lighting in 2013, we will further strengthen the development of the domestic market through the promotion of Sunlight LED brand, the construction of LED products terminal stores and LED large customers, and the domestic marketing plan in 2014. 100 million yuan.
In the first quarter of this year, the company achieved operating income of 748 million yuan, a year-on-year increase of 14.65. The net profit attributable to shareholders of listed companies was 51.197 million yuan, an increase of 110.25.
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