As people's awareness of energy conservation and environmental protection continues to increase, incandescent lamps officially withdrew from the market, coupled with the government's huge subsidies, various industry giants marched into the LED news. In 2014, the development of the LED lighting industry can be described as monkeys climbing and climbing.
However, under the situation of various good news, China's LED lighting has no brand in the US market; two companies in China were dismantled at the Frankfurt exhibition; LED lamps pretending to be energy-saving lamps and other negative news about China's manufacturing exports It has emerged. The industry can't help but think, is this the only way for the industry integration process, or is China's manufacturing encountering an export crisis?
It is understood that China's LED lighting exports are all over the world. Most of the companies are mainly exporting countries such as the Middle East, Europe, America and Southeast Asia. Compared with the powerful LED lighting technology abroad, the main advantage of China's lighting exports lies in price, followed by technology. According to statistics, in 2012, the total export volume of LED lighting products in China was 8.362 billion US dollars. In 2013, the total export value of LED lighting products in China was 12.383 billion US dollars, up 48.08 year-on-year. In this regard, some industry experts predict: China LED lighting in 2014 and 2015 Product exports will continue to rise in 2013.
For the negative news that has emerged in recent days, the reporter learned in the interview that these negative news will not affect the LED lighting companies that specialize in exporting. Chinese lamps have always had a market in foreign countries, that is because Chinese manufacturing exports to In foreign markets, it has a very high added value, said Huang Yi, manager of the business department of Guangdong Kubo Optoelectronics Co., Ltd.
It is understood that China's LED lighting fixtures in the foreign market than the local sales of foreign lamps, China's product revenue can reach about 20, while foreign products because of its investment in human resources, technical resources, product materials, etc. far than to put products into Made in China to be high. Therefore, under the same product prices, most foreign companies will choose to manufacture in China, in order to reduce their own pressure on manpower, material resources and capital.
China's manufacturing exports are not branded because there is such a favorable market. Most of China's LED lighting industry is a domestic and foreign-made enterprise, and there are not a few companies that specialize in exporting. However, Chinese LED companies can not make brands for export. 1, the rest of the 99 are helping others to make products, the products are well-labeled by others. Sun Rijiang, Marketing Director of Shanghai Demin Lighting Co., Ltd. said this.
In the current situation of foreign markets, China is the largest supplier of LED lighting in the United States. China accounts for 70% of the LED products imported from the United States. However, most of these products are sold through OEM. At the end of March, U.S. LED Association Chairman Yu Lingyun also said in an interview: Many Chinese LED companies, even if they have many orders, are still on the edge of the US market. When they leave the port, they don’t know where the products are shipped or where they know the terminals. Who is the buyer?
Chinese manufacturing can be seen everywhere in the world, but it is difficult for China's manufacturing to establish an independent brand in the international market. There is no brand in the US market. This is the pain that Chinese LED lighting companies have been going abroad since going abroad. Huang Yi said: Chinese LED lighting companies must have a foothold in the international market, it is necessary to differentiate products, even if the product design is novel and original, as long as it can attract the attention of consumers, it is also inevitable.
The road to export: The product technology innovation industry knows both inside and outside. Compared with foreign companies, the domestic LED lighting enterprises are very different. Although the total export volume of Chinese enterprises is increasing year by year, the current situation of LED lighting exports in China The hidden worry still exists. Mainly in three aspects: First, export companies lack core competitiveness. All along, China's LEDs only have an advantage in product packaging, and their core technology has to rely on foreign countries; second, foreign certifications are numerous and the threshold is high. LED exports need to pass CE, VDE, UL and many other complex and complicated certification; Third, the quality of export products is unstable. The competition among the same industry is fierce, and it is necessary to make the price drop more at the expense of product quality.
In fact, the plagiarism of products in the Chinese market has long been an industry internal injury. No matter how the enterprises independently developed want to explode their heads to prevent technology leakage, as long as the products are popular in the market, they will inevitably be the cottage. In this regard, some companies are optimistic. Any industry is developing on the road of success. It is a good choice to find a path that suits you.
In this regard, Sun Rijiang also said: China's LED lighting industry has to rush out of the country, it is not easy to establish a brand in foreign markets. However, we have our strengths, starting from following the trend, imitating, stepping forward, gradually mastering the core of technology and enhancing the originality consciousness. After many years, we can also build our own brand road.
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