For Dongfeng Commercial Vehicles in 2010, it was another year of opportunity. Dongfeng Commercial Vehicles steadily expanded their territories. In 2010, they sold 313,000 vehicles, an increase of 59% year-on-year and a record high.
Dongfeng Commercial Vehicle is the start-up section that Dongfeng people are proud of. Actually, the road ahead for Dongfeng Commercial Vehicles is not easy, especially in the face of intensified market competition and the unfavorable situation of the shrinking of the China Card market, Dongfeng Commercial Vehicle Company has boldly and courageously adjusted its position. Product structure, quickly launched high-end heavy truck Dongfeng Tianlong series heavy-duty trucks and Dongfeng Hercules heavy-duty trucks. The successive listing of heavy-duty truck products has accumulated tremendous energy for the successful transformation of Dongfeng Commercial Vehicle Co., Ltd. from a Chinese card company to a heavy-duty truck company. The sales volume showed an explosive growth in the year and opened up the distance between Dongfeng Commercial Vehicles and its global competitors.
By 2010, the proportion of heavy trucks in total sales has been increased from zero to 78%. Sales volume from 1916 units in that year to 2010 achieved annual sales of nearly 100,000 units, jumping into the second place in the heavy truck industry. This sales also accounted for one-third of the total sales of Dongfeng Commercial Vehicle Company.
In enjoying the profits and joy brought by the heavy truck market, Dongfeng Commercial Vehicle Company consolidated its position in the card market. Dongfeng Tianjin, launched in 2008, has sold more than 30,000 vehicles by 2010. Dongfeng Tianjin has rapidly become a benchmark product in the domestic market, locking the first position in the domestic industry.
In order to maintain the advantages of medium- and heavy-duty commercial vehicles, Dongfeng Commercial Vehicle Co., Ltd. has continuously increased product upgrading efforts. In 2009, the commercialization of 4H series engines was realized; in May 2010, a new Dongfeng commercial vehicle heavy truck with annual production capacity of 40,000 vehicles was introduced. The foundation of the Shiyan plant was laid; in September, the metal paintwork of the 100,000-unit car body painting shop was completed and put into operation in the same month. In the same month, the annual capacity of the 30,000-unit dCi11 heavy truck engine was upgraded. In November, Dongwan 4H with an annual output of 30,000 units was completed. The medium-sized engine base was completed and put into production. A large number of new business positions have been laid or completed and put into production, which is an important measure for Dongfeng to seize the development opportunities of the auto industry. It is also the best manifestation of the good development trend of the Dongfeng. The construction of these new business positions will also be a sustainable development belt for Dongfeng. New energy.
As another frontier of commercial vehicles, Dongfeng Motor Co., Ltd., which manufactures light commercial vehicles, has further improved the marketing network of the sub-category through the launch of three strategic new models: high-end light trucks, high-end light passengers and minibuses, and achieved historic breakthroughs in 2010. It exceeded 300,000 for the first time, reaching 301,000 vehicles. Since 2005, it has surpassed the average growth level of the light truck industry for six consecutive years, and light trucks have continued to be the second in the industry and the first in the pickup industry, making it the third leap forward and leading the industry. The development of the domestic light truck industry laid the foundation for strong support for the status of the “Dongfeng†brand in the industry; and Zhengzhou Nissan’s commitment to successfully fulfill 100,000 sales in 2010 contributed significantly to the 300,000 historical breakthroughs in sales of Dongfeng shares.
Accelerating the construction of Dongfeng mini-vehicles is the company's established strategy. While Dongfeng Xiaokang continues to grow and expand, in November 2009, Dongfeng Motor Co., Ltd. held the mini vehicle business strategy promotion kick-off meeting and officially entered the mini vehicle market, May 13, 2010. Dongfeng Junfeng mini vehicle was released in Chengdu.
Medium and heavy-duty and light commercial vehicles have expanded their advantages, mini-vehicles have been laid out, and Dongfeng has been leading the way. It has been galloping on the international journey.
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