At the 6th Changchun Automobile Expo recently held, Xu Heyi, chairman of Beijing Automotive Co., Ltd., stated that under the current background of Chinese auto companies' “going out†operations facing barriers to entry, many innovations should be implemented. Global operations, through mergers and acquisitions, purchase of foreign automotive-related companies and brands, in technology upgrades, product introduction, global brand operation, to achieve new breakthroughs.
Xu Heyi said that if we say that Chinese cars are more "imported" in the past two decades or so, and through joint ventures with multinational auto groups in China to develop the domestic market, we have already begun to "go global" in recent years. Enterprises invest abroad to build factories.
"The success of the Chinese auto industry's upgrading is an external manifestation of whether we have the ability to go abroad and whether we can occupy a place in the international competition." Xu Heyi said, "Japan and South Korea companies such as Toyota and Hyundai first exported, and then invested overseas independently." The way of setting up a plant is very difficult in the mature automobile market in Europe and America today, and the developing automobile market has also begun to have more and more restrictions on access, while the global brand operation, sales service channel construction, supply chain integration, and culture Communication also requires greater investment from Chinese auto companies to make up for deficiencies."
Xu Heyi said that in this context, auto manufacturers need to continuously explore innovative cooperation models. Xu Heyi introduced that at the beginning of this year, Beiqi Foton Motor and Daimler signed the "Commercial Vehicle Cooperation Agreement", and the joint venture company is expected to be formally established in the fourth quarter of this year. In the past cooperation, it was the model of foreign brands and technology that was only operated in China. The two partners will implement the Futian products globally by using the Chinese Zhongka joint venture as the operation center of both global cooperation businesses. Marketing and industrialization.
"Through this innovative cooperation, Daimler can achieve a complete product line, and Beiqi Foton can realize the purpose of borrowing ships to the sea and help both parties realize a win-win situation." Xu Heyi said.
View related topics: China's auto industry recommence mergers and acquisitions wave
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