Recently, FAW Xichai held the 16th Fifth Party Committee (Expanded) Conference and the first Staff Representative Conference in 2014. In 2014, in the fierce market competition, the Xichai Engines had a strong sales situation in the product market, fully completed various business indicators, and achieved high quality with more than half.
In the first half of the year, Xichai expanded its new space for the development of its own business, accelerated the release of its capacity advantage, successfully launched product upgrades, and significantly increased its plant efficiency, maintaining its leading position in the industry.
From the perspective of the completion of the main technical indicators, Xichai’s profit growth in the first half of the year is far greater than the increase in sales volume, which marks a new breakthrough in the transformation of Xichai structure, and there are new results in improving quality and efficiency. Mainly reflected in the first, the further optimization of the market structure, the proportion of the FAW market reached 37.2%, an increase of 2%; non-road market, the proportion of 15.8%, an increase of 0.3%. The second is the further optimization of the product structure. The proportion of six-cylinder machines has increased by 0.7 percentage points, of which Aowei’s product sales have increased by 7,000 units, and the national four-machine sales volume has exceeded 20,000 units.
In the first half of the year, Xichai Aowei brand was unique in adversity, with sales of nearly 60,000 units, accounting for 32% of total sales. In particular, Aowei 11 liters became the main distribution power for the liberation of J6, the largest bright spot product, and its market share remained the leading domestic market. In the survey of satisfaction, Aowei ranked 11th in China, and it truly fulfilled the requirement of “lead by the engine brand to drive the vehicle sales†proposed by the leaders of FAW Group, becoming the mainstay of the domestic heavy truck market's own brand to compete with international brands. Since the beginning of this year, the market share of FAW Xicui Aowei engine has rapidly increased. In particular, the 11-liter Aowei engine has accounted for more than 50% of domestic sales of this engine. The trucks and buses that are matched with Aowei diesel engines not only sell well in China, but also are exported to Russia, Kazakhstan, Vietnam, South Africa, South America, and more than 20 countries. They are very popular among users at home and abroad.
The Xiecha Hengwei brand reshapes its image, adopts a new brand marketing strategy in the China Card Market, reshapes the Hengwei product image with four-valve 4/6 DLD, locks in the mainstream manufacturers, and quickly forms a batch of supporting equipment on hot-selling models. Monthly increase, formed a good market reputation, and laid the foundation for the brand image of Hengwei. In the supporting market of Conway Machines, Xichai focuses on new areas, new markets, and new products, strengthens brand marketing, and expands the brand's influence. It not only sells the domestic market, but also supports complete vehicle manufacturers, exports large quantities overseas, and expands Kang. Granville's influence in the international market.
Xichai constantly seeks innovation in technology and management, and firmly maintains the high-end quality of its products. Focusing on the “five enhancementsâ€, Xixi has earnestly implemented new requirements for quality promotion conferences, “changing concepts, breaking routines, and observing qualityâ€, and setting quality goals. Breakthroughs in management difficulties, to promote the quality of the leading strategy, through the current production and quality control links, to ensure the continuous improvement of the physical quality. Especially in the construction of the quality traceability system, the two-dimensional code has been extended from key components to accessories and complete machines.
Around the "energy-saving emission reduction, reliable durability, safety and comfort, electronic intelligence, new technology and new materials," the five major technology platforms to enhance technological innovation capabilities. In the first half of the year, Xichai has completed the development of natural gas engines for L, M, and N on natural gas products; on non-road products, it has achieved breakthroughs in high-end models in non-road areas.
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