It is always an important part of Xugong’s strategic vision for the future to strengthen and expand the automotive sector. Since 2009, all employees of XCMG have overcome difficulties, and in extremely difficult circumstances, through arduous efforts, they have finally come out with a characteristic development path. With no obvious mountain or dew, sloppy, low-key and practical XCMG cars successfully leapt to a sales scale of RMB 1 billion in 2012, which has attracted the industry's attention.
Today's XCMG is full of confidence, and its products are not only comparable to industry leaders in terms of technology and quality, but also some specialty products have become absolute benchmarks for domestic industry quality and sales. Among them, the most notable one is the Xugong non-road heavy dump truck. Since R&D began in 2011 and went on the market in the first half of 2012, the XCMG non-road heavy dump trucks sold more than 1,600 units in a short period of time. They have successfully ranked among the top three in terms of sales volume of mining cards nationwide and created a new type of XCMG single-vehicle new car. A miracle of creating a record high.
Birth of off-highway heavy dump trucks
Since 2011, the domestic heavy truck industry has continued to decline. The competition in the conventional heavy truck field is almost white-hot. As a new entrant, how can XCMG cars compete in a heavy truck competition environment with a cloud of talent? The birth of off-highway heavy dump trucks is just right.
In March 2011, Luo Donghai, general manager of the company, proposed the concept of an off-road wide-body dump truck for the first time at a conference. Luo Zong said: "XCMG cars have no shortage of wisdom and spirit. What they lack is a product that suits their market prospects."
Before this “Dump Truck†that was not required to be advertised, used on the road, or pulled ore, was launched, technicians involved in product research and development were dazed. Is this a car? There is no precedent to follow, there is no peer experience to learn from, technical, production, quality assurance? A series of questions made everyone feel that they could not start. Can this be more than a technical and product issue? Where are the sales? Where is the market? How to solve the problem of after-sale service? There is no point in everyone's heart. In order to dispel the worries of everyone, Luo Zong personally led the marketing and technical leadership to the frontline of the market, the first stop on the 4000 meters above sea level in Qinghai Muli Tianjun coal mine. Dust on the construction site was rolling and various heavy trucks shuttled between them to create a busy scene. During the mining process of large-scale open-pit mines, the dump truck transport distance (not more than one-half km one-way), frequent vehicles, heavy load, steep slopes, poor road conditions, etc. Conventional dump trucks are somewhat incompetent. Then Luo and his entourage visited the large-scale open-pit coal mines in Xinjiang Wucaiwan, Inner Mongolia Erdos, Shanxi Liyang, and conducted site visits. A group of measured data has strengthened the determination of Xugong’s non-road product projects.
Markets such as battlefields, business opportunities such as fighter aircraft. In April 2011, Xugong Automobile launched a non-highway heavy dump truck project. Two months later, a giant entity embodying the wisdom of Xu workers came to the Erdos mine and began its first industrial assessment test after its birth: this vehicle continuously worked for more than 20 hours a day under extremely harsh conditions. Working 7 days a week creates a new record for the truck’s continuous working hours. However, in high-strength test vehicles, the failure rate was almost zero in a few months, which made the drivers who use it shout.
The first victory was a complete success
After several months passed, the success of the off-road test vehicle gave everyone a feeling of confidence. After the Spring Festival in 2012, the NXG5640DT non-road heavy-duty dump truck independently developed by XCMG has achieved mass sales for the first time. A mighty division consisting of 20 non-road dump trucks has sent customers to Qinghai, rolling out the team and making thousands of miles.
The Qinghai Muli coal mine is known as the “heavy truck slaughterhouseâ€, and the XCMG non-road dump truck has played a role in the construction of the mining area where the working environment is very poor due to its strong bearing capacity, reliability and durability, low failure rate, and high efficiency. Very important role, praised by users. The beautiful XCMG "Gold" has become a beautiful landscape on the "Snow Plateau" under the backdrop of blue sky and white clouds. In order to enrich the product spectrum of off-highway heavy dump trucks and meet the different needs of users in mining areas, the company has also developed 65 tons of suction and 85 tons of products, which greatly satisfy the diverse needs of mine users. As of April 2013, Xugong Non-road Heavy Duty Dump Trucks have been fully developed in large-scale open-pit mines in Qinghai, Xinjiang, Inner Mongolia, Shanxi, etc. The orders are overwhelming and the production plan has been scheduled until August.
On July 20, 2012, Xugong Non-road Heavy Duty Dump Truck successfully entered the Fujian market, and its use was also exploited by a single open-pit mine, widened to the construction of municipal engineering, and created a nationwide non-highway product line.
Perfect appearance to the world
On July 16, 2012, the International Exhibition Center Plaza in Qian’an City, Hebei Province, Xugong’s Qian’an Regional Product Fair was held. This is the largest construction machinery fair held in the Qian’an region. Xugong Machinery excavation, shoveling machinery, transportation machinery and other products all appeared on the exhibition. Xugong Motor dispatched the NXG5650DT non-road heavy-duty dump truck to participate in the exhibition. It was highly concerned by leaders at all levels, customers and distributors.
From September 2nd to 7th, 2012, the second China-Asia-Europe Expo 2012 was held in Urumqi, Xinjiang. Xugong non-road heavy dump truck products once again perfect appearance. After the meeting, orders from Southeast Asia and West Asia increased gradually.
Hand in hand with excavator companies
XCMG is the only manufacturer in the industry that can provide complete sets of mining and transshipment mine construction solutions. It has a unique advantage in the joint construction of large excavators and non-road dumping products. Brand integration operation can also save users a lot of time costs such as equipment maintenance and maintenance, thereby greatly increasing construction efficiency and creating more value. The company has made close cooperation with XCMG excavation company to make Xugong non-road dump truck market share. Constantly expanding to become the industry leader.
As the top domestic construction machinery product platform, the XCMG mine card also has the advantage of the unrivalled financial platform of the domestic auto industry. In view of the characteristics of mine users, the XCMG mine card and excavator together have a good starting point for controlling risks and improving financing efficiency. XCMG can formulate financial products that are more suitable for mine users, thus lifting the worries of user financing. In the aspect of user financing, XCMG’s financial solution is not only the user’s down payment, but also focuses on the various types of financial bottlenecks encountered by the users in the construction process in order to meet the needs of the users of mines and mines. Mine card dealers, manufacturers and banks have a win-win situation.
XCMG's auto business personnel and digging machine business personnel have maintained a good exchange in the common market development. This time, Xugong Automobile used the opportunity of the May Day holiday to organize Huining personnel to go to the excavation machine to visit and train. The people learned the digging machine product knowledge in the field, and conducted digging machine sales personnel in the joint market operation of engineering machinery and engineering vehicles and financial operations. In-depth exchanges have achieved very good results.
Non-highway mining card selling “Xugong Gold†blooms
In September 2012, 40 sets of 65-ton XCMG mine cards were sent to Xinjiang Wucaiwan Open-pit Mine;
In November 2012, 50 Xugong non-highway heavy dump trucks with orders for more than 100 units arrived at the Baijiazhuang Mining Area of ​​the Tonghua Coal Mine in Shanxi Province;
In January 2013, more than 60 orders from South Asia were finalized and the XCMG non-road heavy-duty dump truck was striding out of the country to grace the “Xugong†brand on the world stage! ......
As of the end of April 2013, the XCMG non-road mine card has successfully ranked among the top three in the sector in less than a year in the volume market. Under the background of a 30% decline in the entire heavy truck industry, XCMG's non-highway mine card represents a personalized product, achieving a converse growth, allowing XCMG to bloom north to south, highlighting the undisputed rigidity of XCMG's new army of heavy trucks. strength!
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