Volvo absolutely can't think of the beautiful Sanya in the winter, the sun, the beach, the fast sailing yacht, the global regatta in the world, the three public relations companies work hard to serve this event, in various media here. It became the "Sanya Gate", and it was not the sun-bathing beach sailing boat that was brushed, but the mysterious and sultry "Sanya Gate"... I thought it would be very heart-warming.
There are only three so-called "incidents" in the various types of Tucao. First, there are media with family members asking for reimbursement of family members' flight tickets. Second, there is media to bring family members to enter on the official dinner, and the public relations meal coupons are rejected. The pig hand peeks at the hips of the public sister...
In the car circle mixed for so many years, these three things can be described as strange, too much, not too big a thing, it will not cause such a screen. But what is it for this time?
Because, now, unlike the previous media environment, the relationship between the enterprise and the media is at least as good as the surface; in addition, it is now developed from the media, and the information distribution channels are many and fast; the last and most crucial one is: More and more conferences have cancelled the fare. Sanya this time, the same.
Speaking of the horse and horse fees, there is a lot of dissatisfaction and disdain outside the circle. But in fact, everyone has neglected one. The difference in the treatment of these "news migrant workers" is beyond imagination. It seems that every day, flying, Jinka is in hand, enjoying the special treatment of flight attendants and airlines, living in a five-star hotel, and entering all kinds of magnificent museums; in fact, the draft fee is one thousand two hundred and three hundred, dozens of yuan What's more, the basic salary is in the early thousand, and there are more than 3,000. Every day, the press conference will dress up the upper level. In the evening, it will squeeze the subway bus to save the dinner fee, save the rent, live in the basement, and rent a house to rent a night. Climbing the plaid is the part; if there is no more car and horse fees, these news migrant workers run the news hard, and it is a reality to pay for the draft fee and even post it in time. People always have to survive, they have to have a place to eat, even if it is a basement, it is not free, right? It is estimated that if everyone is like this, there may not be a few people willing to go to the conference.
Of course, you can say that people from foreign media are not like this. It is illegal for people to collect horses and horses. They voluntarily refuse to accept horses and horses. Moreover, if they eat people's mouths softly and take people's hands short, there are cars and horses, and reports may be inaccurate. However, please note that first, how much is the treatment of foreign media people, and what is the standard of the draft fee? The second is that this is a subsidy for the media reporters. The earliest is reimbursement. Later, the troubles were changed to a few hundred yuan.
I haven't seen anyone who has misrepresented the report because of the receipt of the horse and horse. If you ask for it, I will write about it. The complete negative is not without it.
In fact, whether it can be reported truthfully does not have much to do with the horse-drawn fee, but it has a lot to do with the company's advertising on the media.
The difference is that in the era of the paper media, several big media controlled the right to speak. When the words came out, they were all silent. Now the network media, new media, and the media are developed, each has its own channel of voice, although it is no longer authoritative, and The sound is complex, but it is the freedom of speech that gives the truth a chance to surface, giving people the opportunity to learn more about the insider and the truth. Of course, the dragons and the dragons gather together and the sands are all under the surface. It seems very disharmonious, and it does not rule out the phenomenon that the worms and horses will be mixed, the media will take the family to eat and drink, and even take the opportunity to make a negative blackmail.
However, this kind of incident has not been in the past? ! When the official media dominated the world, this phenomenon was only afraid of more. It was just that enterprises and public relations companies had to endure it. They would not say it because the company as the organizer would never allow such incidents to be seen, let alone your public relations company. The personnel exposed the matter to the world.
I have said so much before, not to say that the media is correct in the first three things. On the contrary, as a true media practitioner, a self-media with professional ethics, we hate those behaviors very much, they let We are all smeared, we are very shameless. In the first case, I have asked the family to reimburse the ticket. I have never thought of it at least. I have never thought about it. If the company and the public relations reimbursement of the family ticket, at least the more authoritative media and the amnesty will work. Right? ! Second, the formal dinner is a commercial act. Why do you want your family members to eat food coupons together? Is this a big gathering, eating a water table? ! The rejection of public relations is very correct. In any era, there is no point. As for the behavior of salty pigs, let’s die. Don’t say it is a “media teacher.†Even if you are alone, it is illegal for you to do so. People will not tell you about sexual harassment. It is already tolerant of you.
It is one thing to improve the manuscript fee. Respect for one's own profession and respect for one's personality are more important than everything else. Otherwise, no matter which industry you are in, which kind of media, you are doomed to have no good results, so good.
Don't pick up your hand, you will be caught.
Volvo was very innocent in this incident.
However, everything has a mainstream and non-mainstream, and a leaf has a sunny side and a negative side, depending on which side you pay attention to. All kinds of normal reports, at least very sunny, everyone saw the steps of Volvo's revival step by step, and felt the positive, sunny and full positive energy brought by Volvo Ocean Race. As for the turbid undercurrents that are surging below, you can avoid them and avoid them. Just go with them. Believe in yourself and believe that doing the right thing will have the right result.
In the era of great change, no one can be spared. There must be a process of mud and sand, and there must be a process of big waves. In the end, after everything was quiet, like Volvo's big sailing ship, the boat went out to sea and the sky was clear. The media can report truthfully, companies can face the media face to the public, everything will be in place.
You don't have to laugh at Volvo and their public relations company. In fact, there will be more such things in the future, and even more outrageous things.
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