·The first domestic automotive aftermarket franchise group standard release

On June 11, the China Chain Store & Franchise Association released the first domestic automotive aftermarket franchise group standard "Automobile Aftermarket Industry Franchise Service Specification", which will be from store layout and business circle planning, store operation management and consumer satisfaction management. In other aspects, it helps auto service stores to improve their service capabilities and play a leading role in the industry.

At the "2018 China Franchise Conference" Automotive Aftermarket Chain Development Forum held today, Su Shuang, director of the franchise department of the China Chain Store & Franchise Association, said that as of 2017, China’s car ownership has exceeded 200 million, and the car production and sales in the world for eight consecutive years First, the rapid increase in the number of Chinese auto market has made everyone widely realize that the auto aftermarket will be the next trillion-level market. From the 2017 China franchise chain top 100 released by the association, there are 10 companies listed in the automotive aftermarket. The total sales volume of these 10 companies in 2017 is 13.569 billion yuan, with a total of 5,585 stores. The survey also learned that the domestic industry and commerce The number of registered auto service stores is up to 400,000. Throughout the above, the concentration of domestic auto service chain brands is low. From the results of the consumer satisfaction survey, the automotive service industry has a lower score, and consumers are most uneasy about the price and quality of auto parts and maintenance.

Su Shuang said that the chain ratio of the auto market in the United States and Japan is more than 80%, and the current chain ratio of China's auto aftermarket is still less than 6%. According to the development of the international market and the development of other consumer behaviors, branded chain operation is an important way to improve store operation and service level and improve consumer satisfaction.

Su Shuang pointed out that it can be predicted that in the next two or three years, the chain operation of the domestic automobile aftermarket will become the most important business model, which will certainly promote the healthy development of the industry and promote industry integration. With the increase of the average age of the country, the consumption of car owners is becoming more and more mature. In the next few years, the chain of automobile service chains such as branding, chaining and specialization will be given opportunities for development.

Su Shuang introduced that the association invited experts from the franchise chain field and representatives of outstanding chain enterprises in the aftermarket to draft and bring together the chain operation development experience of various industries to complete the first domestic automobile aftermarket franchise group standard "Automotive aftermarket industry franchise Business Service Specification, standards include franchise normative requirements, franchise system construction, franchise authorization, store layout and business circle planning, store operation management and consumer satisfaction management, etc., hoping to help car services through all parties The service capacity of the industry store has reached a new level and has played a role in demonstration and leading role in the industry.