From "opportunistic exports" to "strategic exports", China's commercial vehicles began to enter the post-export era.
For China's commercial vehicles, 2007 may be an epoch-making watershed. Some powerful commercial vehicle companies will continue to expand the domestic market, will also rely on policy advantages to increase the number of exports, thus widening the gap between competitors, and China's commercial vehicle exports will also be from the "scattered The disorderly competition state gradually transitioned to the post-export era of brand competition.
"China's commercial vehicle exports will enter a golden period of at least five years." At the "2007 China Commercial Vehicle Export Forum" recently held, the State Council Development Research Center Foreign Economic Research Minister Zhang Xiaoji told the "Financial Times" reporter. Zhang Xiaoji said that like most "Made in China", China's commercial vehicles have a large price advantage in the international market. Although there are still some gaps in performance, etc. compared with large international manufacturers, the selling price is often the same. Less than half the selling price is equivalent to the price of a used car. In this case, choosing a cheap Chinese commercial vehicle is undoubtedly an affordable choice.
Because of this, commercial vehicle exports that have gradually warmed up in recent years have experienced “blowout†growth last year. In 2006, China’s commercial vehicle vehicles exported a total of 231,203 vehicles, an increase of 74.02% over the same period of 2005. This strong momentum continued this year. According to statistics compiled by the China Association of Automobile Manufacturers, the national customs automobile import and export statistics showed that in the first quarter of 2007, the country’s total vehicle exports reached 99,800, an increase of 59.32% year-on-year; of which the sedan occupied only four. One in a minute.
After entering the export era
It is worth noting that starting from March 1 this year, China has implemented an export license management system for automotive vehicle products (including passenger cars, commercial vehicles, chassis, and complete sets of spare parts).
The main reason is that although China's exports of complete vehicle products have grown rapidly, it has also exposed many problems such as “scattered spreadsâ€. In 2006, there were 1,175 auto export enterprises in China, 150 more than in 2005. However, 669 companies have exported less than 10 vehicles a year, and 204 have exported only one vehicle. This has led to the difficulty of guaranteeing the quality and after-sales service of China's auto exports. While harming the interests of foreign consumers, it also undermines the long-term interests of Chinese auto makers and industries, and affects the image of “Made in Chinaâ€.
According to the person in charge of the Department of Industry of the Ministry of Commerce, following the implementation of the export license management system, the 1,175 auto export companies will be cut out by about 700 companies. According to Zhang Yijing, the first vice president of the China Chamber of Commerce for Import and Export of Machinery and Electronic Products, this is conducive to the transformation of China's commercial vehicle companies from an "opportunistic export" to a "strategic export," and the export order will not only become more standardized and coordinated, but also be optimized. The international image of "China Commercial Vehicles" will benefit powerful automobile exporters. "Obviously, China's commercial vehicles have entered the post-export era and the overall level of the industry will also be improved." Zhang Xiaoji also agrees with this view.
The data shows that the reason why Zhang Xiaoji made such a judgment is not speculation. As it will benefit from the rapid growth of the export license management system and the domestic and international markets, as of the first quarter of this year, Foton Motor has sold 95,994 vehicles in total, and its sales volume has increased by 5.5% year-on-year; profits have increased by 199.38% year-on-year, exceeding last year. The total profit for the year; of which, monthly sales and sales volume reached only 55,000 units in March.
Foton Motor, which began exporting in 2002, has completed exports of 3889 vehicles in the first quarter, an increase of 505% over the same period of last year. At the same time as vehicle exports, Foton Motor also established overseas factories in five countries and regions including Pakistan, Vietnam and Iran.
According to Foton Motor's plan, overseas operations will be an important profit point. It is expected that by 2010, Foton Motor will have annual sales of more than 1 million cars, and sales revenue will exceed 80 billion yuan, of which 20% will be sold to overseas markets. This number is 14 times that of Foton’s export of 16,700 vehicles last year.
With such rapid growth momentum and strong sales growth expectations, Foton Motors has also been enthusiastically sought after in the capital market. Starting from 2.64 yuan on November 14, 2006, the stock price of Foton Motors, code 600166, reached the closing price of 11.46 yuan on May 8. It increased by more than four times in less than six months.
China National Machinery Import & Export (Group) Co., Ltd. Zhang Yang told the “Financial Times†that the popularity of exporters of commercial vehicles represented by Foton Motors etc. in the overseas markets is gradually increasing because these manufacturers’ export expansion does not depend entirely on price advantage. The technical level also has a good reputation. This to a certain extent reflects the characteristics of the export era after China's commercial vehicles entered.
Concerns remain
Not only is Foton Motors, another listed company, “Dongfeng Motorâ€, based on the year-on-year increase of 100.36% in its export sales, it has set the export plan for this year at 6,000; and it has clearly stated that it must achieve “leapfrogging breakthroughs†in 2008.
Many industry experts said that a series of figures showed that China's commercial vehicle exports are in a historic period of rapid development. In the near future, the automobile is likely to be another fear for the world after textiles and electronic products. "Made in China". However, from the current point of view, some problems in the export process of these industries have also appeared in the automotive industry. Therefore, we must increase vigilance and speed up the reversal of this situation.
Zhang Xiaoji, chairman of the China Association of Automotive Engineers, said that it is necessary to lay a good position for the export of commercial vehicles: First, we must improve the quality of our products. Second, we must focus on sales strategies, and we must avoid giving people a low-quality image of the price war.
Famous automobile expert and Chen Qingtai, member of the Standing Committee of the National Committee of the Chinese People's Political Consultative Conference, also stated that during the five years after China’s accession to the WTO, China’s automobile production and sales volume has tripled, and it has risen to the top three in the world, becoming a world’s largest automobile producer and seller, but lacking independent research and development. Competence and soft power are still the fatal weaknesses of Chinese auto companies.
Chen Qingtai believes that the Chinese auto industry has achieved a big step in product and production levels through introduction, digestion, and absorption. However, when people re-examine the course of “market-for-technologyâ€, many domestic companies have given up the market. Even some of the ownership was transferred, but the corresponding independent technological innovation capability was not exchanged, and its own core technology was not established. Some technological capabilities were actually in decline.
Not only that, Chinese companies have not only a hard gap in their hard power compared with outstanding multinationals, but also the “soft power†gap, which is the corporate purpose, values, innovation mechanism, and social responsibility awareness. Condensed social reputation, market credit and brand influence.
However, the global commercial vehicle market is huge and the demand is different. After a period of tempering and preparation, not only will the "Made in China" commercial vehicles crowd into the international market, but also the Chinese brand commercial vehicles will gradually gain recognition in the world. .
“So, companies must not use exports as a chance to make short-term profits to fight for a place, which will block their future roads,†Chen Qingtai warned.
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