On November 18, 2010, Nanjing Iveco's 2010 100,000th off-line ceremony was held in Nanjing Iveco's first assembly plant final assembly plant in Jiangning. The annual sales volume exceeded 100,000, which is only a new starting point. Next, Nanjing Iveco will further improve the marketing network, innovate the marketing model, improve the service system, and strive to surpass 110,000 vehicles during the year.
2010 is the third year of cooperation between SAIC and Nanjing Iveco. How to look forward to the future and open up a good, down-to-earth situation is an urgent issue for Nanjing Iveco. Nanjing Iveco realized the 2010 annual production and sales target in just 318 days, indicating that Nanjing Iveco's strategy is correct. This is a good start, and it also strengthened the confidence of Nanjing Iveco. In the future, we will only be able to create new breakthrough miracles in high-speed development by surpassing our mentality, transcending ideas, transcending ideas, and transcending actions to unfold our company's new mission.
Since the establishment of SSC, Nanjing Iveco has accelerated the absorption of SAIC and IVECO's superior resources in the world’s top 500 shareholders. SAIC’s excellent management model and Iveco’s advanced technology have created a broad space for development for Nanjing Iveco, and also enabled Nanjing Iveco There is a broader horizon. On the one hand, it makes a scientific plan for the development of the company, and clarifies and refines the company's development strategy. Year after year, we have achieved our goals and gradually deepened. We have made comprehensive progress in many aspects such as brand building, product planning, marketing and service innovation, network construction, and team talent training. On the other hand, relying on its two major product brands, Iveco and Yuejin, they complement each other and go hand in hand. While improving quality, the product line is also enriched. Based on the two markets of light passengers and light trucks, it covers the middle and high end markets and meets the needs of the market. Differentiated market needs.
At the same time, in terms of services, the warm 360 service brand launched by Nanjing Iveco has become the benchmark for industry brand services. It is called “All-round care, all-weather support, dedication, and care for the whole processâ€. This breakthrough in service also fully demonstrates Nanjing Iveco's transformation in its overall marketing philosophy. With an ever-improving service network, Nanjing Iveco is equipped with 360 professional service vehicles throughout the country to improve the timeliness of services. It also specializes in customer-focused areas and key units, conducts regular vehicle inspection and maintenance, and establishes call centers, initiatives and customers. Communication and communication have truly achieved a close and intimate service. Identify the market Brand and quality
In order to produce a reliable quality product, Nanjing Iveco checks from the source. The supply chain management was included in the strategic height and achieved satisfactory results. On the basis of initial achievements in the construction of integrated and flexible supply chains, it has gradually established itself in the management information system, and achieved a transformation from theory to practice, which has enabled enterprises to have a reliable guarantee and supply of scale. In quality management, Nanjing Iveco implemented lean production, strengthened quality improvement work, developed a systematic and complete “Strong Quality Culture Construction Planâ€, launched a strong quality culture promotion campaign, further improved the quality evaluation standard, and implemented quality refinement. engineering. The “everyone became a business operator†campaign was launched, and indicators such as customer satisfaction, internal and external quality loss rates were significantly optimized through continuous improvement of quality. While strengthening the quality, Nanjing Iveco has continuously introduced new products. Iveco and Yuejin have launched Baodi series and Oka series of high-quality new products. With the opportunity of the Shanghai World Expo, Iveco Baodi Expo Edition and Yuejin Expo have been launched. The two new editions won the official “Designated Light Passenger†and “Designated Light Truck†awards of the Shanghai World Expo. A number of new products have enabled Nanjing Iveco to expand its product lineup and fully meet the differentiated needs of different users. Nanjing Iveco based on the brand building, and strive to stabilize it and do solid. Nanjing Iveco has provided the World Expo with a float truck chassis, provided pure electric vehicles and a star service team to show the public the good image of a responsible company for the Shanghai World Expo service.
In the market construction, the Nanjing Iveco marketing team cooperates with the nationwide marketing network to penetrate into the second and third tier markets, uses different marketing strategies with different positioning products, reflects differentiated advantages, and uses practical promotional activities to break through the competitive landscape. Widened the market of Nanjing Iveco. In particular, accelerating the pace of network construction, the marketing network has been continuously optimized, and the number has doubled, forming a consensus of “no nets and no winsâ€.
It is precisely because of the above reasons that Nanjing Iveco achieved a breakthrough of 100,000 in 2010. The realization of this goal has inspired every employee, every dealer, and every supplier. With an annual output of more than 100,000 units, it means that Nanjing Iveco has entered a period of high-speed development in terms of scale of production and the scale of the company, and has a promising future.
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