Hidden risks emerged in the rapid development of the market
The rapid growth will inevitably bring about corresponding problems. At present, China's auto parts market is facing such a status quo:
First, the market environment is mixed. At present, there are about 5,000 large auto parts companies in China. If some private small factories are counted, they will reach 7,000 to 8,000. Some large-scale enterprises, wholly foreign-owned enterprises, and joint ventures mainly provide complete vehicles with high technical content and high quality. Some accessories have low technical content. Such as the production of plastic parts, small parts, and so many companies, product quality is also poor, relying on low prices to occupy the market. There are also individual companies that rely on counterfeit products to dominate the market, so the improvement of the market environment is particularly important.
Second, auto parts are largely dependent on car sales and have not formed their own climate. Domestic 4S stores can be said to have some degree of monopoly. Only by achieving a more specialized division of labor, the function of accessories and supplies will be excluded from the 4S store, so that it is possible to reduce costs. In fact, there are many companies that have good brands and excellent products among domestic auto parts and auto parts suppliers.
Information, management, brand cuts cakes
In foreign countries, the usual practice is to use industry associations, peer evaluation, intermediary agencies, professional newspapers and magazines to broaden the bottleneck, and at the same time invite world-renowned consulting companies to assist in implementation and supervision. A person in charge of the first auto parts city in Shenzhen, Auto City, believes that only by adopting the comprehensive information collection method popular in the current international procurement process, many domestic auto parts and accessories that are only one step away from the international market can be made available. Suppliers dream overseas. At present, the auto parts market lacks a mature management system.
When a well-known expert in the industry talked about the problems existing in China's auto parts companies, he emphasized the importance of project management. Horizontal communication and coordination among various departments emphasized by project management are what many domestic companies lack. At present, many auto parts suppliers in China do not even know what kind of brand label their products will be affixed to. Without their own signboards and intangible assets, the added value of profits will not be discussed.
From an expert's point of view, "listed households" is almost a phenomenon that occurs when every developed automobile market rises. However, the future of "listed households" will depend entirely on the survival of the fittest, and only a handful of companies will be able to compete and eventually build their own brands. Therefore, how to create your own brand will be the biggest issue facing auto makers.
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