Recently, when Dongfeng Limited President and General Manager of Dongfeng Nissan, Nakamura Ke and Yoshida Wei, talked about the status of the Chinese automobile market, Nakamura said that he knows little about the Chinese market and the Chinese market is 100 times more complex than the United States. And Yoshida Wei also believes that the Chinese market is undoubtedly the most competitive and most variable market in the world.
People in the industry believe that when people talk about the domestic auto market, they always like to compare the European and American auto markets. When you really study it, you will find that, apart from the few similarities, the two markets are almost Not much comparable.
The first is the "big" culture of the United States. In the United States, everything seems to be large. The BMW X5 and the Toyota Land Cruiser are considered to be Chinese cars that are big enough. Compared to the SUVs that run on US roads, those SUVs that run on Chinese roads are almost always It pales in comparison. In particular, Americans also like to open "pickup trucks." This kind of car can not only sit on four or five people like a car, but it can also be used as a car. It is suitable for both urban and rural areas. It is very practical. The strange thing is that somehow in many parts of China, it has adopted a discriminatory policy against this type of car. It has not allowed any licenses or allowed to drive on urban roads.
Second, the Chinese auto market is still in a state of rapid development. Beijing Xiaoyun believes that in recent years, the production and sales of China's auto industry have grown rapidly, and its position in the national economy has rapidly increased.
With the deepening of China’s corporate reforms, the entry and development of joint ventures and the rise of private enterprises, some auto parts companies and vehicle manufacturers have initially obtained the conditions for participating in international competition, especially for auto products with independent brands. Expand domestic market share.
However, with the development of China’s market economy, whether it is the automobile agency system, used cars, or automobile logistics statistics, the starting time is relatively late, and it is in a state of perfection and gradual expansion while practicing. Compared with the maturity of the US auto market, due to the late start of Chinese autos, the market is only in the run-in period, and the market changes greatly, everything is full of variables.
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