Recently, heavy truck dealers have mentioned that the prices of heavy trucks will increase. Under the circumstances, the market situation will be determined, and whether manufacturers and dealers will raise the prices of heavy trucks.
Manufacturers offer caution
Heavy truck price increases are not groundless because the impact of rising raw material prices on heavy truck prices has already been shown. According to industry insiders, Dongfeng Commercial Vehicles raised the price of heavy trucks by nearly 10,000 yuan, and China National Heavy Duty Truck Corporation also had a few thousand yuan. However, in the actual investigation, it was found that in the face of a fiercely competitive market pattern, all manufacturers are very cautious about the quotations of heavy-duty truck products, and price fluctuations are not significant.
It is learned from Shaanxi Auto that since 2011, the price of Shaanxi Heavy Duty Trucks has not changed significantly, and only the selection of similar tires has been slightly adjusted. In recent days, the price of raw materials represented by steel plates has been continuously rising, which has impacted the heavy truck industry. However, Shaanxi Steam can absorb this part of costs and stabilize product prices. At present, the price fluctuations of Shaanxi Heavy Duty Trucks are small, and the market performance is also good. It is one of the few companies in the heavy truck market that maintained growth in 2011. According to statistics, since Shaanxi Auto Heavy Duty Truck Co., Ltd. achieved a good start, in the first quarter of 2011, domestic orders exceeded 40,000 units, and the single-day orders exceeded the maximum of 1,500 units, so the pricing pressure on products was relatively small.
Dongfeng commercial vehicle heavy truck product prices did not fluctuate significantly. In 2011 Shanghai Auto Show, the relevant person in charge of Dongfeng Commercial Vehicle once stated that due to the increase in tire prices, the heavy truck price will be slightly adjusted, but it will be controlled within the acceptable range of the user. According to the person in charge of the Dongfeng Commercial Vehicle Planning and Distribution Department, Dongfeng Commercial Vehicle sold a total of 56 900 heavy trucks in the first quarter of 2011, and sold 25 600 units in March, an increase of 16.84 percent year-on-year. Heavy truck hot models are mainly Dongfeng Tianlong and Hercules. As of now, the market share of Dongfeng Commercial Vehicle heavy trucks has increased by 1.42% year-on-year. In the case of sales bullishness and market share increase, the price of heavy trucks was adjusted slightly, reflecting the caution of the manufacturers.
In addition, according to a person in charge of Jianghuai Geerfa, the sales volume of JAC Gehl in the first quarter of 2011 was about 6,000 vehicles, and the performance has been cooler since March. For the increase in the price of heavy trucks, the person in charge said that they would choose the right time to react and be reflected in the terminal prices.
Dealer pressure
For the current price adjustment of heavy trucks, dealers generally stated that they will bear some of the cost pressures. In an environment of fierce market competition and oversupply of products, dealers have been stabilizing sales by stabilizing product prices.
According to reports, from the perspective of market supply and demand and changes in raw material prices, the increase in the cost of raw materials mainly consisting of tires and steel products has a greater impact on heavy truck prices. Manufacturers also have news feedback to dealers that may increase prices, but FAW liberation heavy trucks are still not available. Price signs. In the first quarter of 2011, sales of the FAW Jiefang heavy truck in Xinjiang increased compared to the same period in 2010. As for the price changes in the heavy truck industry in the future, due to fierce competition, it is unlikely that prices will increase sharply in the short term.
In contrast, the sales volume of Hualing Heavy Trucks shrank slightly, but there was no sign of price increase. In the first quarter of 2011, the sales volume of Hualing Heavy Truck fell slightly compared to that of 2010. The person in charge of the company said that from the current market environment, the price increase of heavy trucks will not appear. Now that the heavy-duty truck market is too fierce, and the supply of products exceeds demand, companies are striving to stabilize customers. Customers do not want to increase prices, and companies do not dare to raise prices easily. At present, dealers want to maintain sales, complete the set sales targets, and can only absorb the increased costs themselves.
Dealers including Shaanxi Automobile, Hualing, and FAW Jiefang all said that it is difficult to predict the trend of the heavy-duty truck industry in 2011. The market's uncertainty will increase and the competition will further intensify. As to whether the price of heavy-duty trucks will be raised, the dealers stated that It will make adjustments according to its own circumstances. However, from the current heavy truck market has developed from the seller's market to the buyer's market, dealers' price increases are unlikely.
Inflation Affects Price Trends
Recently, the price of rubber futures dropped from 43,000 yuan/ton in early 2011 to 32,000 yuan/ton. According to industry analysts, the decline in iron ore prices may also drive down the price of steel. However, due to the lag in price release, the impact of raw material price increases will continue in the short term. It is now in an inflationary period. The costs of raw materials, labor, and logistics are all rising. The rise in heavy truck prices is an inevitable trend. In particular, the price of tires has a significant impact on them. At present, the price of steel has declined, but it is not until May 2011 that it can be basically reflected. Some companies have already made adjustments, but how the price level of the entire industry changes depends on the circumstances. The China Association of Automobile Manufacturers pointed out that because companies are expanding their production capacity, leading to excess capacity, and the country has begun to control the production of energy-intensive industries, which broke the high expectations of many companies, in 2011 the heavy truck industry will basically show negative growth.
In the current economic environment, the price increase is not terrible. For domestic heavy truck companies, how to improve their internal strength, fundamentally improve product quality, improve service, and strengthen the application of new technologies are the key. If the quality is good and the user is satisfied, the impact of the price increase will not be great.
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