Cross-border transformation Uno opens Chang'an "New Business Road"

In the atmosphere filled with the spirit of a new business era, the famous director and actor Zhang Guoli and Changan Ono unveiled together, bringing up a wave of cheers. On the second day of February in Lunar New Year, Ono held a listing ceremony at the Guangzhou Gymnasium. Chang’an chose the "Land of the Dragon" as a festive occasion for the renewing of Vientiane. As the first strategic model of Changan’s new multifunctional vehicle platform, Ono is undoubtedly a significant transformation. On the same day, Ono launched six models of 1.5L and 1.3L two engines, priced from 44900 to 60,900 yuan.

Zhang Baolin, President of Changan Automobile, stated that the listing of Ono's shares marks the success of Chang'an commercial vehicles, especially the development of micro-vehicles in the traditional concept to a higher end, and to a new market segment, which also marks the success of Changan Commercial Vehicles' transformation and upgrading. "Originally, Changan started as a micro-vehicle, and now micro-vehicles still account for more than 50% of Chang'an autos. We often say that Changan micro-vehicles are stable and stable. Over the past few years, the needs of users have continued to change. Listing is to deal with this change and occupy a new market."

Zhang Baolin introduced that Ono is a high-end, cross-border field in the Chang'an commercial vehicle spectrum. It represents the development direction of Chang'an commercial vehicles, and from a profit point of view, it is also a relatively good product. He said that this year, Ono’s target sales volume is 80,000 vehicles.

Wang Jun, vice president of Changan Automobile, said that the Ono project started as early as 2009, and it has been observed that there will be new consumer trends in the future. Ono promises a very important consumer concept - "new business." The so-called "new commerce" does not mean that business people are sitting in luxury cars, savoring high-end red wine, and taking advantage of fashionable goods. However, with the development of society and economy, the business direction of a representative of the general public is a kind of business.

Liu Bo, vice president of Changan Automobile, told reporters that Changan has developed benchmarks for every new product it develops, and it is the same when developing Onofrio. “Now we divide the performance of the entire car into 100 major items and hundreds of small items. In the early stages of product development, we did a lot of work, and at the same time we did a lot of market research and set product development goals based on these.”

He said that before Uno’s listing, many of the company’s leaders not only personally traveled with Ono’s, but also drove their competitors’ cars. After completing the competition, they compared the scores, and through continuous comparison, they improved Ono’s products. In all performance than the competitors.

Wang Lijun, vice president of the Chang'an Automobile Research Institute, said that through research on micro-vehicle users and some car users, Chang’an concluded that some users need a vehicle to achieve the economics of mini-vehicles after their living standards are improved. The comfort of MPV, the breakthrough of SUV and the fashion of the car. “When we developed Ono, we consolidated the advantages of the four cars through more than 2,000 comparisons in the early stages. It can be said that the pre-research and development and consumer psychology studies were all focused on this car.”

“Onuo is Chang'an's pioneering work in a new type of commercial vehicle. The characteristics and value of this product may affect the positioning of the Chang’an commercial vehicle brand. We will achieve innovation and transformation in the marketing model through the release of Onofrio. "Wang Jun said that there will be many possibilities in the market. The first is to replace all the old ones with new ones. From the perspective of social resources development and consumer demand, this possibility is relatively small; The two are through the continuous subdivision, in 3 to 5 years, reaching about 40% of the market share, if this is the case, Chang'an exploration in this area will get a better return.

In Zhang Baolin's view, this year is the harvest year for Changan R&D, and it is also the harvest year for products. In the past few years, Changan had relatively few products on the market. This year, there are 15 products, of which 5 are joint venture models and 10 are autonomous models. The introduction of these products can provide very good support for the competitiveness of Changan Automobile's market and its product competitiveness.

"The bulk of the Changan autonomous segment is also the commercial vehicle series, including our mini-vehicles and light-duty vehicles. It is very important both in terms of quantity and efficiency. The other is the autonomous sedan, which has seen relatively large annual growth in recent years. Last year, it exceeded 200,000 vehicles. Never to be expected, it is expected that during the 12th Five-Year Plan period or even longer, the proportion of commercial vehicles in Changan's autonomy segment will not fall below 50%.” Zhang Baolin introduced last year Chang’an The sales of more than 1.7 million vehicles are mainly due to the market itself, together with the internal adjustment of the company, the impact of micro-cars is relatively large; this year Chang'an's sales target is 2.2 million to 2.3 million, of which 1.2 million independent models. 1.3 million vehicles, including 850,000 to 900,000 microcars, 350,000 to 400,000 autonomous cars, and 1 million in joint ventures.

“From a product point of view, we have made full preparations and will create a more favorable competitive basis for Chang’an. With new products, even if the market is not big, we can also grab some share, plus management and work efficiency. Ascension is expected to achieve our set goals this year, said Zhang Baolin.